CITYSTUDIO

CityStudio Thunder Bay, is a three-year pilot community-campus engagement project that allows for innovative solutions to address municipally identified challenges and opportunities. CityStudio is in the next stages of their pilot project to receive full support from City Council to have the program model become a fully funded project out of its pilot phase.

I developed an Integrated Marketing Communication (IMC) plan for CityStudio to enhance brand awareness and image in Thunder Bay. This included a social media strategy, content marketing, and key promotional materials such as videos, roll-up displays, posters, and banners.